SEO in Jacksonville should optimize your BUSINESS for the Web, Not the Web for your Business

The results of a Top Page listing on Google can't be overstated, but you must understand the true nature of SEO

Optimizing your web site with a strict mentality of being on "the top page of Google" is in our opinion the wrong way to go about web optimization. Why? Consider the facts:

• There is No "top page of Google", Google by it's nature has billions of "top pages". Therefore trying to reach a top position should be defined by the search term only
• Most local companies should concentrate on optimizing their total business for the web, not concentrate resources on a single or several keywords
• Content is king, if your web site provides valuable content that people find useful and interesting, then your well on your way to optimizing your presence on the web

Our philosophy is this:

"Reach out to your targeted audience with valuable content relating to the needs of that audience"

Most SEO consultants try to make the web a mystery, but there is no mystery about it. The Web is all about two things; Relevance and Information.

Every time your prospect types in a keyword in a search, they are asking a question. Who, What, Where, When, How or Why. Google in return gives them the answers they seek, and thus ranks sites as to how they perform that task.

What we do, is research your target market, determine the questions that they are seeking answers to, and make sure that your business answers those questions in a manner that provides an avenue for Search Engines to give you president over your competition.

Then we utilize multiple mediums to put your message out there all attached to a single keyword or question. The result is we achieve high rankings for keywords in multiple areas of Search Engines, directories, blogs, video hosting sites, pod casts and many other web properties.

As an example watch these videos:

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Search Engine Optimization is a long drawn out process, however we have developed other areas, including video, local business listings, ppc advertising and lead generation that when taken together as a whole, provide relatively fast results. We also have learned that when it comes to Search Engine Results, all of these feed off the others.

The key is, in our opinion, to provide valuable content in numerous places all of which provides traffic to your web site and new business to your company. It's not voodoo, it's not black hat, it's not some guy in a closet pulling levers. It's giving searchers what they want (answers) and search engines what they want (valuable information).

Want to learn more? I'll be glad to discuss with you how I can help your business grow with a well thought out web strategy-you can email me with your contact information and I'll be glad to get back in touch with you.